Terapia & Bienestar, a cohesive and calming social media presence designed for a psychologist specializing in Gestalt therapy and somatic practices. This project centered on crafting visual content that inspires trust, connection, and reflection across digital touchpoints.
My Approach
For this project, I set out to design a visual identity for social media that felt warm, approachable, and professional. Every element—from the muted color palette and organic typography to the use of serene photography and thoughtful quotes—was selected to create a sense of calm and emotional resonance. The goal was to build an aesthetic that aligns with the therapist’s philosophy and supports her mission to promote well-being.
Vision and Innovation
The vision behind the project was to translate therapeutic concepts into clear, accessible visuals that clients could engage with daily. By combining affirmations, educational content, and reflective prompts, the feed became a space for inspiration and self-discovery. The design balanced minimalism with softness, creating an inviting atmosphere that stands out in the wellness sector.
Identifying Unique Challenges
One of the main challenges was communicating complex psychological ideas in a way that felt digestible and visually engaging. It was essential to respect the depth of the subject matter while maintaining clarity and relatability for diverse audiences.
Resolving Complex Problems
To address this, I developed a modular content system that allowed different types of posts—quotes, educational carousels, service information—to coexist within a cohesive visual framework. Consistent use of brand colors, typography, and layout grids ensured recognition and harmony across all touchpoints.
User-Centric Design
At the heart of the project was a commitment to user-centered communication. Each post was designed to be easily understood, shareable, and emotionally supportive. The visuals encourage reflection and self-connection while reinforcing the psychologist’s professional expertise.
Meeting User Needs
For the client, the project provided a complete suite of social media assets to promote her services, share knowledge, and connect authentically with her audience. For followers, the content offers a source of daily encouragement, practical tools, and gentle reminders of the value of self-care.
Detailed Elements and Features
Quote Graphics: Minimalist layouts featuring therapeutic reflections.
Photography Posts: Serene, nature-inspired imagery paired with key messages.
Informative Slides: Educational content presented in clear, digestible formats.
Brand Elements: Soft colors, modern typography, and subtle icons to create a unified visual language.
Accessibility and Optimization
All content was designed for digital platforms, optimized for readability on mobile devices, and prepared in multiple formats to ensure seamless publishing across Instagram and Facebook.
Conclusion
Terapia & Bienestar is more than a social media project—it’s an intentional digital space that supports healing, education, and connection. Through thoughtful design, this project helped bring the therapist’s vision to life, empowering her to inspire and guide her community online.
