Project: Sucan Signage & Environmental Graphics
Sucan, a comprehensive signage and environmental graphics system developed for a modern pet retail store. This project unified brand expression across physical space—creating a welcoming, clear, and memorable experience for customers and their pets.
My Approach
For Sucan, I set out to design signage and vinyl applications that feel playful, professional, and highly functional. Every element—from typography and iconography to illustration and wayfinding—was carefully selected to reinforce the brand’s identity and improve the in-store experience. The goal was to guide, inform, and delight visitors while maintaining a cohesive visual language throughout the space.
Vision and Innovation
The vision was to elevate Sucan’s environment beyond conventional retail, creating a space where clear communication and engaging design coexist. By combining bold exterior signage, intuitive interior graphics, and warm, characterful illustrations, the project helped establish an approachable brand presence aligned with Sucan’s friendly and modern ethos.
Identifying Unique Challenges
One of the main challenges was addressing different communication needs within the store—from wayfinding and promotions to service information—without overwhelming the space visually. The signage system had to remain legible, accessible, and consistent across multiple surfaces and scales.
Resolving Complex Problems
To solve this, I developed a modular design system using clear typographic hierarchy, simplified iconography, and consistent color accents. Illustrations were integrated into glass vinyls and interior elements to add personality and create a friendly atmosphere, especially in areas like the pet spa and grooming stations.
User-Centric Design
At the heart of the project was a focus on user experience. Each sign, label, and window vinyl was designed to be easily understood at a glance, supporting a seamless shopping flow and creating moments of connection with the brand. The balance of information and visual warmth helped reduce friction and enhance customer engagement.
Meeting User Needs
For Sucan, the project provided a scalable toolkit to manage product displays, highlight services, and communicate promotions effectively. For customers, the signage delivers clarity, intuitive navigation, and a touch of charm that makes every visit feel enjoyable and accessible.
Detailed Elements and Features
Exterior Signage: Large-scale branding visible from the street to attract attention and improve recognition.
Window Vinyls: Illustrated graphics for areas like the Spa de Mascotas and Baño Express, combining information and brand personality.
Wayfinding & Category Signs: Clear labels and section markers to organize products and guide visitors through the space.
Illustrative Details: Playful icons and friendly characters reinforcing the welcoming tone.
Accessibility and Optimization
The signage system was designed for high visibility, strong contrast, and readability at different distances. Materials were selected for durability and ease of maintenance in a high-traffic retail environment.
Conclusion
Sucan Signage & Environmental Graphics is more than a set of signs—it’s a holistic design solution that transforms a retail space into a coherent, engaging brand experience. Through thoughtful application of visual identity and user-centered design, the project helped Sucan create a place where customers and their pets feel informed, comfortable, and inspired to return.
